Written by a public relations expert, this new insider's guide goes beyond other books on forecasting by revealing the hows and whys of "trendSpotting," offering hundreds of compelling predictions, and revealing how these ideas will impact your life.
Trendspotting: Think Forward, Get Ahead, Cash in on the Future by Richard Laermer
With TrendSpotting, the future's in your hands. Laermer, who worked as a reporter in the '80s and made money promoting dotcoms in the '90s, reads the media, adapts nimbly to cultural change and has knocked off an unoriginal if funny little tome on what to expect in the coming years.
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Although his previous books Native's Guide to New York; Bargain Hunting in Greater New York were relatively slight research projects, this work is more ambitious and comprehensive. View Full Version of PW.
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Published March 5th by Perigee Trade first published More Details Original Title. Other Editions 3.
LAERMER, Richard 1960-
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